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Webinars have been part of B2B and B2C industries and are still in use for  brand awareness  and  lead generation  activities. Webinars pull audiences who are already interested in the business and are more likely to be in a relationship with an organization afterward. Webinars are one of the major tools for delivering content marketing strategies and preferred by nearly  61% of marketers . Webinars  are nothing but a digitized version of seminars. Usually, four types of people are involved in webinars: Speakers, Moderators, the promoters, and the audience. Marketers invest their efforts to make webinars successful. Their goals are to create business opportunities with the participants. However, not all webinars turn out to be successful against the expectations. Below are six ways of designing webinars that could deliver more business : Define Your Goals : Every business activity must have an objective. Similarly, for webinars must have a goal. What do you want to achie

"We want to lift up the lives of those around the world. You cannot lift up humanity without a heart.”    - GoFounders  

Do you know the difference between a successful and a struggling company? It’s the approach of doing business. Most of the business owners create strategies that help their companies survive for a short period. They design, promotions and lead generation events based on “hope” that someone would be interested in their business. But the market has evolved, and the way we promote our products and services has changed. So What are the pointers for business owners to follow? 1.  Brand Building : Designing a logo is not enough for launching your brand. You need people to associate everything that your organization does with your brand – product designs, ad campaigns, events, or communications. Your strategy should have a consistent tone that defines your brand to the customers. 2.  Define Target Audience: You need to identify who your audience is. You shouldn’t shoot in the bush blindly and expect that it will hit something. The more you refine your audience base, the better

ANSWER - Those who join at the $25 level will be automatically upgraded as the project progresses. Those who join at a higher level will progress faster than those who join at only the $25 level. As I stated above, and this is very important, everyone should at least join at the first 2 levels if they can afford to. READ MORE

Emails are the lifelines of any business. Currently, 5.6 billion accounts exist, and 99% of consumers open their emails every day, out of which 35% check emails on mobile devices. 40% of B2B marketers  who use email to distribute content believe that email newsletters are very important for their content marketing success. More than  59% of marketers  confirmed that email is their biggest source of return on investment (ROI), which is true because emails generate $38 for every $1 spent, and that means an astounding  3,800% ROI . But these results couldn’t be achieved in a multi-channel business strategy. Earlier, marketers used to create a single email designed for many customers. But today, customers require refined, relevant, and personalized experience. It can be achieved by collating experiences from different platforms, such as social media site engagement and website purchases, and transforming it into personalized content for individual customers. This is called an  Om

Greetings global founders hope your day is going well. Up and running on my new computer today. So very grateful to be able to join everyone in the community again. Thank you, Ash and team, for all that you all are doing for us. READ MORE

Do you remember the last webinar that was really good? Also, recall the webinar where you felt leaving before it actually ended. Webinars are the most popular form of  lead generation . A presenter conducts the session, while participants, well, they just participate. A webinar sometimes includes a QnA session after the presenter is done with his script. But not many webinars turn out to be successful ones. Most of the webinars fail because marketers produce them considering webinar as a lead generation tool , instead of a medium for sharing value among the audience. What should you follow to make your webinar great? 1.  Select the most relevant and specific topic : Selecting a topic is the most difficult part of conducting a webinar. The topic should be niche and interesting to pull the audience. The topic picked should be relevant to the audience, and somewhere adds up to your promotional strategy. Placement of your products and services on the topic would be a chal

Artificial intelligence is becoming the next frontier that unleashes the next wave of digital disruption, and businesses should be ready to implement it now.  Here are a few benefits of AI in today’s business. READ MORE

Do you remember those days when we used to go to physical stores and buy products? Yes, it’s a past now. But the world is changing, and people do not want to leave their house to get into the traffic, visit stores to stores, and indulge in the tedious process of going through a variety of similar products to buy one of them. Instead, nowadays we all take the help of – the internet. Why Should Small Businesses Prefer Going Online? Currently, the internet user population size is 4.48 billion who are making on an average of 50,000 Google search every second. Every second 2 websites are getting built for businesses and 2 million emails sent over the net. The above numbers suggest that your customers are already spending more time on the internet than offline. 80% of the online users have one social media account, and they check those sites every now and then. Social media sites and email marketing give neck-to-neck competition in terms of users. While 60% of marketers pre

Online business is the most trending methods of promotion in this present digital era. With the support of this promotion, it is easy to get the right audience for your business. Every day, you can find several advancements in the field of sales, and this is bringing the world closer than it was yesterday. Many people are trying to implement unique ways of advertise to fight competition in the world. Artificial Intelligence is one of the best methods of advertising today. We see AI being implemented in almost all industries. This is because we are witnessing substantive applications of AI technology everywhere. With the help of AI, we can analyse massive data sets of information to aid the first-line customer service inquiries, and also in developing micro-market segments. Many vendors are waiting to see how AI changes marketing over the next decade. GoFounders , an IT organization, is working on building a lucrative promoting platform powered by Artificial Intelligence. W

What are Digital Signatures? Digital signatures  are the mathematical way of verifying and authorizing digital messages. These are the digital equivalent of handwritten signatures and stamps, and use mathematical algorithms to establish security and protection of the documents sent and received online. How are digital signatures created? Digital Signatures use  Asymmetric Cryptography  that creates two keys linked with the document creator and the user. These signatures follow a  Public Key Infrastructure (PKI)  protocol to create two-key authentication:  Private  and  Public . The private key can be used only by the signer, and the public key is for those who validate the signer’s electronic signature. The private key gets activated when the document is signed, which is encrypted using the mathematical algorithm that acts as a cipher. This document gets decrypted when the party at the other end uses the public key to validate the signature. In between the private and the

We are all well aware of the fact – how ingenious technologies are revolutionizing every nook and corner of industries. AI leaders who are rooting for AI implementation must know these strategies before stepping in. It’s time that you know now.

The online world is like an ocean where big fish eat small fish. Day-by-day and year-by-year, it’s becoming challenging for small companies to survive. High competition leads to a low success rate for companies that fail to upgrade their tools and services. New technologies are futuristic and, at the same time, unaffordable for small business owners. ONPASSIVE  is an IT company that creates and publishes business automation tools integrated with Artificial Intelligence (AI) with an objective to sync and optimize business operations with high efficiency. These tools are made available to the users  free of cost . We will explain “How and Why” later. First, let us understand how AI tools could help small companies to evolve and compete with big players : High Engagement with Human Touch : The first thing small companies could do is make use of  Chatbots , AI-driven self-help tools, and virtual assistants used for communication with customers. These bots are usually empowere

GoFounders with its excellent team-building skills inspire businesses to take their next step towards building a strong future. Because, in the end, if you are striving hard to build your business, you need to make sure that you are doing everything in your power to save your business.

82% of workers believe telecommuting leads to lower stress while delivering more production and less cost to the companies. It’s possible that remotely working people might feel disconnected and left out at times, but at the same time, it’s the team’s responsibility to keep everyone engaged with different ways to collaborate with each member. Hence, as a team leader or manager, you must develop strategies to increase collaboration between remote teams. There are several benefits of having collaboration in the team, especially remote ones. A few of them are as followed : A collaborative work culture increases transparency, inspiration, and innovation among the team members. Teams become productive with quick access to solutions and the status of the assigned tasks and responsibilities. Blockers and challenges get discussed efficiently and resolved with new ideas flowing in from individual members. A collaboratively working team is five times high performing than that wo