Live Events: The Heart of Marketing Strategies | Gofounders

Live events are generally conducted in terms of brand awareness and lead building strategies where the company creates a compelling brand narrative that shared with the participating audience for hours, and sometimes for a few days. There are different types of live events, such as Conferences, Trade shows, Seminars, Internal company meetings, Networking events, Ceremonies and galas, Product launches, VIP events, Job fairs, Team building, Field marketing and Online events (Webinars, Virtual events, Live streaming events).s
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Budgets are one of the biggest challenges for conducting event marketing, and that’s supported by a 54% Return on Investment (ROI).  But this shouldn’t stop you from achieving the vast long-lasting connection with new and interesting prospects.
41% of marketers believe that over email marketing, digital advertising, and content marketing, events are the top-most effective marketing platform for any business, especially B2B. Most successful businesses spend 24% of the average marketing budget on live events. FOR MORE

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