User-Generated Content and Why Should We Use It | GoFounders

User-generated content (UGC) is a kind of content that is created and published by unpaid contributors. Usually, those contributors are followers who promote a brand rather than a brand promoting itself. UGC may be a content of any type, including social media posts, images, website pages, blogs, and testimonials.

Clearly, UGC campaigns have been a consistent player in the marketing world because they have been so successful.
But why are they so successful? Why do brands turn to their audiences to share their products instead of designing their own ads?

People Don’t Trust Marketers

In the past years, the number of sleazy marketers has grown to unparalleled heights. The average consumer is no longer impressed by pushy sales tactics.
Rather, they desire stories, they demand connection, and they demand communication with other humans. In reality, we’ve been purchasing into UGC content for centuries, but there are media platforms now that makes it more convenient across the globe.

UGC Puts Customers Front and Center

Customer-orientated companies are on the rise as businesses regularly have to keep up with the evolving trends of their consumers. In this fast-paced, digital world, attention-spans can be snapped away within a second. If brands aren’t focusing solely on their customers, their customers will simply discover another brand that is.
Online users have become increasingly knowledgeable in knowing which businesses are using tricky marketing tactics, and which ones are being transparent and genuine.

It Creates a Community

Members should also feel like they have influence over the community, an element that UGC puts on the table.
Shared emotional connection drives through UGC, too.

It’s Authentic

63% of consumers stated they would prefer to buy from a business they consider to be authentic over a competitor. Authenticity is essential in today’s digital world. Consumers are no longer passive, led by TV commercials and billboards. But how do they choose from whom to buy? They prefer brands that have similar values as them, brands that they can interact on a human level.

The ROI is High

Brand engagements have risen by 28% when customers are presented to a blend of user-generated content and professional marketing content.
For example, Starbucks urges its consumers to doodle all over white Starbucks cups and share their images as entrants for a competition to win a limited edition Starbucks cup. Nearly 4,000 consumers submitted entries in just a couple of weeks, showing that people were prepared and ready to employ with the brand. READ MORE

Comments

Post a Comment

Popular posts from this blog

Benefits of AI

Image
Artificial intelligence is becoming the next frontier that unleashes the next wave of digital disruption, and businesses should be ready to implement it now.  Here are a few benefits of AI in today’s business. READ MORE
Read more

Leading And Team Building With GoFounders!

Image
In this article, we will be looking into how a corporate leadership process can be effective for leading and team-building with the help of  GoFounders . It is a well-known fact that where there is no friction or discord, there is no effective learning done. A corporate leadership process can help in bringing experts from various areas in talking with participants. It is a well-known fact that having classes or discussions where there is 50% time dedicated to a lecture, and 50% is dedicated to interaction. There was a leadership discussion for the systematic human resources policies which can either help or hinder the leadership program. These classes got engaged and can help in challenging the speaker as well. HR and leadership can be an incredibly enjoyable and informative process only if it is communicated and taught well. GoFounders can be an excellent building platform for aspiring leaders or thought leaders in building the skillset they need to rise above the ranks.
Read more

What is Digital Signature and How It Secures E-docs?

Image
What are Digital Signatures? Digital signatures  are the mathematical way of verifying and authorizing digital messages. These are the digital equivalent of handwritten signatures and stamps, and use mathematical algorithms to establish security and protection of the documents sent and received online. How are digital signatures created? Digital Signatures use  Asymmetric Cryptography  that creates two keys linked with the document creator and the user. These signatures follow a  Public Key Infrastructure (PKI)  protocol to create two-key authentication:  Private  and  Public . The private key can be used only by the signer, and the public key is for those who validate the signer’s electronic signature. The private key gets activated when the document is signed, which is encrypted using the mathematical algorithm that acts as a cipher. This document gets decrypted when the party at the other end uses the public key to validate the signature. In between the private and the
Read more