User-Generated Content and Why Should We Use It | GoFounders

User-generated content (UGC) is a kind of content that is created and published by unpaid contributors. Usually, those contributors are followers who promote a brand rather than a brand promoting itself. UGC may be a content of any type, including social media posts, images, website pages, blogs, and testimonials.

Clearly, UGC campaigns have been a consistent player in the marketing world because they have been so successful.
But why are they so successful? Why do brands turn to their audiences to share their products instead of designing their own ads?

People Don’t Trust Marketers

In the past years, the number of sleazy marketers has grown to unparalleled heights. The average consumer is no longer impressed by pushy sales tactics.
Rather, they desire stories, they demand connection, and they demand communication with other humans. In reality, we’ve been purchasing into UGC content for centuries, but there are media platforms now that makes it more convenient across the globe.

UGC Puts Customers Front and Center

Customer-orientated companies are on the rise as businesses regularly have to keep up with the evolving trends of their consumers. In this fast-paced, digital world, attention-spans can be snapped away within a second. If brands aren’t focusing solely on their customers, their customers will simply discover another brand that is.
Online users have become increasingly knowledgeable in knowing which businesses are using tricky marketing tactics, and which ones are being transparent and genuine.

It Creates a Community

Members should also feel like they have influence over the community, an element that UGC puts on the table.
Shared emotional connection drives through UGC, too.

It’s Authentic

63% of consumers stated they would prefer to buy from a business they consider to be authentic over a competitor. Authenticity is essential in today’s digital world. Consumers are no longer passive, led by TV commercials and billboards. But how do they choose from whom to buy? They prefer brands that have similar values as them, brands that they can interact on a human level.

The ROI is High

Brand engagements have risen by 28% when customers are presented to a blend of user-generated content and professional marketing content.
For example, Starbucks urges its consumers to doodle all over white Starbucks cups and share their images as entrants for a competition to win a limited edition Starbucks cup. Nearly 4,000 consumers submitted entries in just a couple of weeks, showing that people were prepared and ready to employ with the brand. READ MORE

Comments

Post a Comment

Popular posts from this blog

Benefits of AI

Image
Artificial intelligence is becoming the next frontier that unleashes the next wave of digital disruption, and businesses should be ready to implement it now.  Here are a few benefits of AI in today’s business. READ MORE
Read more

Leading And Team Building With GoFounders!

Image
In this article, we will be looking into how a corporate leadership process can be effective for leading and team-building with the help of  GoFounders . It is a well-known fact that where there is no friction or discord, there is no effective learning done. A corporate leadership process can help in bringing experts from various areas in talking with participants. It is a well-known fact that having classes or discussions where there is 50% time dedicated to a lecture, and 50% is dedicated to interaction. There was a leadership discussion for the systematic human resources policies which can either help or hinder the leadership program. These classes got engaged and can help in challenging the speaker as well. HR and leadership can be an incredibly enjoyable and informative process only if it is communicated and taught well. GoFounders can be an excellent building platform for aspiring leaders or thought leaders in building the skillset they need to rise above the ranks.
Read more

Let GoFounders improve your team-building efforts

Image
In this article, we will be looking into how to build a better team. A team that is more efficient so that your team works better for optimized output in organization development. However, before knowing further, it is essential to understand that collaboration and development are the most critical metrics for consideration in this aspect. Let us start with the very basics of human nature to understand the discussed topic. Every human consciously or unconsciously tends to be their own boss. People, who are conscious of the desire, do it. And for those where this desire lies in the unconscious mind, needs a push. The building block to be your own boss starts with building a team among the many necessary things. This begins with leadership development along with entrepreneur startups that has a specific vision and an idea. And this idea exists from ancient times. Back then, there were no computers or even modern technology. Yet, there was the concept of team building and a growi
Read more