Using Trim URL through GoFounders

It’s a fair question to ask how can a URL shortener helps you in your business, it’s something we get asked quite a lot.
So we thought we’d provide you with the complete breakdown on this tool. Find out how to use Trim URL through GoFounders to your advantage.

What is a URL shortener?

A Trim URL or a URL shortener is a simple tool provided in the GoFounders dashboard that takes a long URL and turns it into whichever URL you would prefer it to be.

What is a Custom URL Shortener?

A custom URL shortener is when you’ve combined your own custom domain to a URL shortener which serves as a base for all the short links you generate.
We usually recommend utilizing your own custom domain when sharing links online as it drives to brand awareness, improved link trust, and click-through rate.

What Can a URL Shortener Do?

Here are a few slick things you can do with your Trim URL or URL shortener today:

Link Masking

Shortening a URL enables you to mask the primary web address.
This is grave for us as customers in the sense that it enables hackers and spammers to cover malicious links from us. With the various security features in various browsers, we no longer have to bother about malicious link masking.
Fitting link masking may be where you get a URL from a substantial piece of content that you are looking to share and simplify it to represent a crucial point in your social message.

Other great reasons for masking a link may include:

  1. Beautifying, hiding, or branding a dirty affiliate link.
  2. Shortening a long domain to something simpler.
  3. Tracking – maybe you are just trying to track how many people click on this one particular link. This is a digital marketing best exercise when sharing links online.

Link Shortening

It’s much easier to share a memorable and short URL than a long one, mainly when those long URLs include random numbers in them.
Which URLs are you going to roar to a place full of an audience while delivering a talk? A short one, or a lengthy one?
Which URL would you relate to in your presentation?
Which URL would you need to tell an audience at a networking event when you run out of business cards? It’s that simple.
Which URL do you desire to place into a forum while sharing some new ideas?
Whenever you share a link in a public framework, you should be utilizing a Trim URL tool to support the connection and track the number of click-throughs.

Link Tracking

Link tracking is the primary reason to shorten a link. The most reliable technology to track links from click to conversion has got to be GoFounders.
You can recognize how many real visitors clicked on a link versus the number of bots. This provides you with more accurate data of real visitors coming to your website and the conversion rate. You can receive a daily breakdown and even a geographical one.

Link Retargeting

Have you ever heard of retargeting?
It’s why you get caught with ads right after seeing a product on a website.
Retargeting is basically the act of adding a tiny pixel, or a piece of code, to your website, so that when people visit, you can serve the ads to them in the future.
It’s insanely profitable for advertisers and marketers who usually refer to it as the lowest hanging fruit for any business.
Now users do not have to visit your website to get tagged with this pixel; they only require to click on a link. It’s called link retargeting.
Retargeting links increase your marketing reach outside of the awareness stage to more of a pre-awareness step that encourages you to fine-tune your targeting when advertising digitally.

Link Rotating

With exceptional linking features, you can really split traffic within the link itself and so perform a straightforward landing page test. Now, this isn’t essential for advertising, as you can only run two ads that let you handle this on the page preferably within the link, but there are a few possibilities for testing split traffic for your links.
You can do something like run a contest and have the first click go to the “winner” page when every other click goes to a “try again” page.

Link Swapping or Changing

It’s so simple; still, most of the link shortening services don’t let you do it.
You generate a shortened link and share it across various networks, then the page your link points to is taken down.
If you need to change the destination URL, you can. It requires just a couple of seconds, and those links you shared will automatically update. READ MORE

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