AI for Advertising: Everything You Need to Know

As per the Variety website, Lexus worked with IBM Watson to analyze 15 years of “car and luxury brand campaigns as well as various external data.” IBM Watson could recognize the elements that resonate with viewers from the dataset.
There are commercially available platforms already that use AI to create ads without human involvement; artificial intelligence is not just creating ads. Artificial intelligence takes over the advertising world. AI for advertising transforms at every level everything possible in the advertising world, from ad creation to targeting audiences to ad purchasing.

So what is artificial intelligence (AI)?

Artificial intelligence (AI) indicates the simulation of human intelligence in machines that are programmed to think like humans and copy their actions. This may also be implemented to any device that exhibits traits associated with a human mind, such as learning and problem-solving.
AI-powered computers are intelligent enough to read and understand a text, seeing and identifying images, moving around obstructions physically, hearing and interpreting sounds, and sensing their outer environment. READ MORE

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