Customer Communication in the COVID Era – A Complete Guide for Marketers

As the effect of the COVID-19 pandemic continues to reverberate, various sectors of the economy are confronting a different type of menace. The Corona outbreak has had a significant impact on businesses across all industries, and marketing is no exception. Around 70% of marketers worldwide say that COVID-19 has had a severe effect on their brand and content marketing strategies. At these challenging times, staying connected to customers is the key to adapting to changing market conditions and ensuring business continuity in the post COVID era.

As customer buying behavior and spending patterns have dramatically changed due to the COVID-19 pandemic, marketers must keep a continuous track of the prevailing consumer sentiment and market trajectory to plan better contingency strategies. Initially, marketers must assess the pre-scheduled emails, social media posts, and marketing communication and make sure that irrelevant content is not published during these uncertain times. In certain cases, you may have to pass a triggered message for a few months, while you’ll need to modify the content in other cases. At this uncertain time, businesses can focus on communicating with their valuable customers regarding changes they may be making, share sanitization procedures, and encourage support. This can help brands to reduce customer churn and enhance customer communication.
Customers’ needs vary with the crisis life cycle, s such, marketers should be thinking about what matters most in the given moment. As a business leader, you must also focus on updating customers regarding all the changes that you undertake to contain the spread of the virus. These might include changes in hours of operation, limits on customers who can visit the location, and changes in the availability of high-demand products. Besides, marketers must frequently communicate about online and home delivery options, refund and cancellation policies, and postponement of events. These frequent messages will help you enhance customer communication and improve customer loyalty. Also, clear and periodic communications can help businesses to efficiently communicate the safety precautions taken to combat the COVID-19 challenges and regularly update customers regarding their progress. READ MORE

Comments

Post a Comment

Popular posts from this blog

Leading And Team Building With GoFounders!

Image
In this article, we will be looking into how a corporate leadership process can be effective for leading and team-building with the help of  GoFounders . It is a well-known fact that where there is no friction or discord, there is no effective learning done. A corporate leadership process can help in bringing experts from various areas in talking with participants. It is a well-known fact that having classes or discussions where there is 50% time dedicated to a lecture, and 50% is dedicated to interaction. There was a leadership discussion for the systematic human resources policies which can either help or hinder the leadership program. These classes got engaged and can help in challenging the speaker as well. HR and leadership can be an incredibly enjoyable and informative process only if it is communicated and taught well. GoFounders can be an excellent building platform for aspiring leaders or thought leaders in building the skillset they need to rise above the rank...
Read more

Benefits of AI

Image
Artificial intelligence is becoming the next frontier that unleashes the next wave of digital disruption, and businesses should be ready to implement it now.  Here are a few benefits of AI in today’s business. READ MORE
Read more

What is Digital Signature and How It Secures E-docs?

Image
What are Digital Signatures? Digital signatures  are the mathematical way of verifying and authorizing digital messages. These are the digital equivalent of handwritten signatures and stamps, and use mathematical algorithms to establish security and protection of the documents sent and received online. How are digital signatures created? Digital Signatures use  Asymmetric Cryptography  that creates two keys linked with the document creator and the user. These signatures follow a  Public Key Infrastructure (PKI)  protocol to create two-key authentication:  Private  and  Public . The private key can be used only by the signer, and the public key is for those who validate the signer’s electronic signature. The private key gets activated when the document is signed, which is encrypted using the mathematical algorithm that acts as a cipher. This document gets decrypted when the party at the other end uses the public key to validate the sign...
Read more