Digital vs. Traditional: What does your brand need?

Suppose you own a brand, and you are in a dilemma whether to implement conventional or modern marketing tactics into your business. The onslaught of digital marketing has opened several opportunities for marketers to sell their wares on various digital platforms. It has pretty much left traditional marketing obsolete. Or has it?
If digital marketing has enabled ads to reach its audiences extensively, and quickly, traditional media still commands the credibility associated with the platform for long. Since you are torn between these two mediums to use in your marketing strategy, let’s weigh the pros and cons, stats and analyze which of this marketing tactic is more beneficial for the advertisers.

Cost-effective tool:

Budget is a crucial differentiator that bothers entrepreneurs and business owners. Marketers will incur a great deal of expenditure with traditional media such as newspapers, flyers, TV, radio, etc. In contrast, digital media can get the best results at a fraction of the cost spent on traditional media. Marketers, eventually, want to use a useful tool that guarantees rewards and outcomes at a reasonable price.

Instant Response:

Digital marketing generates immediate and instantaneous reactions from visitors, which kindles a chain reaction among the masses. However, there is a lag with traditional marketing as stimulating a viewer response or gauging the customer feedback takes time, after the content is first aired, heard, or viewed. Brands can take actionable steps in the case of digital marketing quickly as opposed to traditional marketing.  

Market Infiltration:

A marketer invests his capital in and builds tailor-made marketing strategies only when they foresee the assurance of the benefits the brand receives. Digital media can offer real-time results that are very helpful for a business owner or an entrepreneur to get an insight into the likes and dislikes of the customer. Traditional media (Newspapers, community radios, etc.), on the other hand, can seep down into the lowest level as possible and can reach the remotest areas. Therefore market segmentation is crucial to reach out to the niche audience and get maximum visibility for the brand. READ MORE

Comments

Post a Comment

Popular posts from this blog

Benefits of AI

Image
Artificial intelligence is becoming the next frontier that unleashes the next wave of digital disruption, and businesses should be ready to implement it now.  Here are a few benefits of AI in today’s business. READ MORE
Read more

Leading And Team Building With GoFounders!

Image
In this article, we will be looking into how a corporate leadership process can be effective for leading and team-building with the help of  GoFounders . It is a well-known fact that where there is no friction or discord, there is no effective learning done. A corporate leadership process can help in bringing experts from various areas in talking with participants. It is a well-known fact that having classes or discussions where there is 50% time dedicated to a lecture, and 50% is dedicated to interaction. There was a leadership discussion for the systematic human resources policies which can either help or hinder the leadership program. These classes got engaged and can help in challenging the speaker as well. HR and leadership can be an incredibly enjoyable and informative process only if it is communicated and taught well. GoFounders can be an excellent building platform for aspiring leaders or thought leaders in building the skillset they need to rise above the ranks.
Read more

Let GoFounders improve your team-building efforts

Image
In this article, we will be looking into how to build a better team. A team that is more efficient so that your team works better for optimized output in organization development. However, before knowing further, it is essential to understand that collaboration and development are the most critical metrics for consideration in this aspect. Let us start with the very basics of human nature to understand the discussed topic. Every human consciously or unconsciously tends to be their own boss. People, who are conscious of the desire, do it. And for those where this desire lies in the unconscious mind, needs a push. The building block to be your own boss starts with building a team among the many necessary things. This begins with leadership development along with entrepreneur startups that has a specific vision and an idea. And this idea exists from ancient times. Back then, there were no computers or even modern technology. Yet, there was the concept of team building and a growi
Read more