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COVID-19 crisis has crippled the usual world order and impacted businesses across all sectors. Today, most organizations are working remotely due to the national lockdown to contain the spread of the virus. While work from home gives employees enough freedom, it comes with several challenges. In a physical office, people frequently chat, stop by coworkers’ cubicles, and even hang out after work, but remote working space often doesn’t have that luxury. This can have a severe impact on employees’ productivity, and, eventually, companies’ profits. So, team managers must find new ways to keep up the team spirit. This is where  virtual team building  activities come into play. In this article, we have provided complete insights on  virtual team building  and also highlighted some approaches to team building to enrich remote work. What is Virtual Team Building? This is similar to regular team building, where various tasks are performed to enhance communication ...

what exactly is a marketing funnel? The marketing funnel is simply a system, which can be designed in attracting and converting customers or clients with the help of your business.  Online marketing  forms the crux of a marketing funnel and the various components of this form of marketing are: Awareness:  Attracting the target audience that your business is catered towards. This is the advantage of the marketing funnel and people can know more about your product, company, and brand! Some of the various channels that can be utilized are Google, YouTube, and Online communities. Interest:  You must show that you offer an incredibly viable solution to the problem. This step is responsible for captivating the audience and building interest among your customers as well! Consideration:  This step helps to convince your audience that you offer the right solutions to any kind of problem. Conversion:  The final step in the process helps to give a f...

As the effect of the COVID-19 pandemic continues to reverberate, various sectors of the economy are confronting a different type of menace. The Corona outbreak has had a significant impact on businesses across all industries, and marketing is no exception. Around 70% of marketers worldwide say that COVID-19 has had a severe effect on their brand and content marketing strategies. At these challenging times, staying connected to customers is the key to adapting to changing market conditions and ensuring business continuity in the  post  COVID era . Assess existing communications and advertising As customer buying behavior and spending patterns have dramatically changed due to the COVID-19 pandemic, marketers must keep a continuous track of the prevailing consumer sentiment and market trajectory to plan better contingency strategies. Initially, marketers must assess the pre-scheduled emails, social media posts, and marketing communication and make sure that irrelevant c...

To understand the seriousness of having your business Google-friendly, we have lined up a stat here. As per a recent survey, 18 percent of local searches lead to a sale within a day. Google My Business is Google’s local business listing platform. Once you are on it, it is easier for people to find your business in their searches. You can create a My Business profile that pops up right on the search page, complete with your address, phone number, and hours of operation. With this, people need not visit your website to get the information, or they need to visit you physically. We suggest you take advantage of this essential tool for the betterment of your own local business with our own my business cheat sheet below in this write-up. Related:  Fast Track Your Business With Organic Search 1.  Sign in with My Business : Initiate the process by visiting the  Google My Business website  and sign in with a Google account. Create a new profile or choose from...

What is the need for Data Security ? It very well may be hard to keep up security on the web, with a more significant amount of our information streaming onto the internet, including family photographs and funds, to name two or three conceivably sensible areas. Numerous people are confronting difficulties in this regard, as a year ago in the US, there were an incredible 16.7 million occurrences of character misrepresentation, with an aggregate of $16.8 billion (around £12.7 billion) taken, as per the Insurance Information Institute.  While these are disturbing measurements, there is a lot that should provide you and your family with cybersecurity or Data Security. Here are six basic approaches to keep up your protection on the web. Individual Information is Like Money: Worth It & Ensure It.  Your gadgets make it simple to connect with your general surroundings. Yet, they can likewise pack a great deal of data about your loved ones, such as your contacts, phot...

few fast and easy ways to get your small business noticed without spending a lot of money: Get your existence on major social media platforms:   Before you launch any social  media campaigns , take time to understand which social media site or platform, you can find your target audiences. Then start with the setup of your business profile on those platforms and post quality content regularly at least once a week. Plan your post your content and try using tools available in the market, which will automate the posting task for you; the only thing you need to fix the time of your post. Create fresh & shareable content:   Business blogs and communities are the most cost-effective ways to enhance your website organic traffic. Create exciting videos, info-graphics, and blogs, keeping your target audience in mind and share them via your profiles across all social media platforms. Make sure that you’ve enabled the easy sharing option for your followers so that they ...

Whether you own a small or big business, you must have a set of employees who understand each other and work together as a team for the venture to experience success. At times of challenges such as decreased productivity, conflict, lack of cooperation, and complaints about favoritism, business leaders can undertake regular  team building activities . Fun and physical  team building activities  are more likely to build confidence and increase productivity. If done the right way,  team building activities  can also increase employee engagement and reduce the attrition rate. Team Building – What is it? Team building is defined as a process by which cooperation and teamwork are improved in a work unit in an organization. The conception behind the team building activity is that what a team can achieve is much more than what individuals can achieve. These activities can range from a short, problem-solving game to a retreat lasting a couple of days. Powerful tea...